The holiday season 2018 is almost here! Is your ecommerce store ready for it? Even if you’re just starting to plan your holiday marketing now, it’s not too late. It’s fair to say that for many Ecommerce entrepreneurs, the holiday season i.e. October – December, is a crucial make-or-break period.
During this season, they earn the profits that allow them to live off for the following slow months. Maximize your outreach and profits by implementing the following ecommerce social media marketing strategies.
Ecommerce Social Media Marketing Strategies
1. Building Communities
Focus on creating on-site communities of followers. Offer rewards that they can’t get anywhere else. It’s an effective way to increase engagement. It also allows you to maintain complete control on what is visible to your followers.
2. Add Relevant Hashtags
It allows your posts to be recognizable by your fans and followers. Use relevant hashtags that relate to your brand. Further expand them as you deem fit according to the situations. Relevant hashtags improve your brand reach. They create awareness and bring in new customers.
3. Evaluate Your Approach
It is not mandatory that what works for one brand may also work for you. Evaluate your social media plan. Keep tweaking it until you achieve the desired results. Engagement matters. If your engagement level isn’t satisfactory, improvise your content marketing plan. The more you share, question and respond to customers, the better your levels of engagement will be. By doing this, you will be creating a strong brand impression on social media. Also, you will be able to gain valuable loyalty in the process.
4. Join Relevant Public Forums
Taking a stand on an issue may sometimes be difficult for a brand. It may risk its position. It might also alienate customers. If you’re an organization with online presence, it may not feel that risky. Nonetheless, respond to conversations that are relevant. Never make your customers feel uncomfortable. Provide them as much value as you can as a brand.
5. Minimize Negative Feedback
When you converse on social media, you should be open to positive as well as negative feedback. By responding to the concerns of your customers on time, you can cut down the negative buzz. Also, by collecting information in terms of complaints, you can make your customers feel heard. It will also allow you to rectify problems you didn’t know you had.
6. Redirect Customers to Landing Pages
A landing page is a great destination for your audience. It can be your home page, one of your social websites or a place to purchase your product. You can use social media as a hub for all the links that you want to share with your customers. Landing pages offer opportunities to lead people to the pages you want them to see. They are a core part of any brand’s marketing strategy. It ultimately provides better conversions.
7. Pay Attention to Your Best Times to Post Content
There are no hard and fast rules about the best day or time to post your content on social media. A lot of trial and error goes into creating value-added content. Review your social media activities. See what gets the most engagement for your brand. Post accordingly. The social media analytics don’t tell you everything, but it’s something you shouldn’t ignore. Dig deeper into your engagement to find the most suitable days and time slots to promote your brand. Give your customers what they want when they want.
8. Try a Short Branded URL
Shortened brand URLs have lately become the norm. These URLs keep your brand on top of the mind of customers. They also provides valuable tracking information. Use tools such as Domainr and 101domain to search for and create short domain URLs. By using short branded URLs, you can have a good idea on how to make better use of the limited character platforms such as Twitter.
9. Use Effective Calls to Action
Ask your customers to take action with carefully crafted set of words. Effective use of words in Calls to Action (CTAs), can make them buy your product, comment on a post or even explore additional deals. Whatever the call to action may be, keep it short and sweet. This will help you get a substantial response from your customers.
10. Customer Wish Lists
You need to keep an eye on the needs of your customers. Encourage them to create a wish list of their own. It’s a simple call to action that helps customers know about your offerings. It provides valuable information. It further assists to identify trending products.
- Fulfill Customers’ Requests
Customers heavily rely on social media for product support. Respond back in a timely manner. You must ensure that your response time is just adequate. It will influence likes and shares, as well as the overall impression of your brand.
12. Create Facebook Covers for Promotion
Facebook cover photos act as a prime real estate. They can also serve as a billboard for brand messages, promotions and special discounts. However, it is a good practice to change these cover photos regularly to showcase special discounts, promotions or even seasonal changes. Make the best use out of it.
13. Keep Facebook Updates Brief
The ideal length for a Facebook update should not be more than 40 characters. Brief updates work like a charm. Your customers do not have the time to read lengthy updates. Thence, experiment with brief updates. You never know what becomes a hit.
14. Question on Facebook
Questions are great conversation starters. They serve as valuable tool for market research. Post pictures with a question along with relevant hashtags. Your engagement may skyrocket. Ask and you shall receive comments. Want to know what your customers think? Come right out and ask.
15. Schedule Your YouTube Channel
Video content is an important integral component of your social media strategy. Maintain an active presence on YouTube. It is the second largest search engine. Add new videos to your channel regularly. Need more insight for developing length guidelines? Orbit Media and others suggest 3 to 3.5 minutes as the optimal video length. ComScore reports the average online video content as 4.4 minutes. Figure out the strategy that benefits your brand. To get the best exposure, optimize the video titles and descriptions with relevant keywords.
16. Generate Sales With Instagram
Instagram offers 15 times more engagement than Facebook. It is also one of top 10 fastest growing mobile apps. You should leverage engagement by tweeting links to your Instagram photos. When multiple platforms work together, the results can be phenomenal. People upload an average of 55 million photos to Instagram every day. Therefore, if you’re not on Instagram already, you’re missing out big time. Check out some actionable instagram ecommerce strategies to generate sales this Holiday Season.
17. Spend Time Interacting on Twitter
Maintaining a presence on social media requires give and take. Don’t just tweet. Respond to the tweets from your followers. Go beyond sending tweets. Interaction with your customers is essential. This practice will demonstrate that the brand they are following is alive and is observing customer concerns. Customers will create a relationship with the brand only if they provide value to them.
- Influence Followers’ Friends on Twitter
When your follower shares any deal or discount with a friend, it is an excellent opportunity for you to increase your reach. Extending offers to customer’s personal network is a great way to maintain existing customers and add new ones. Word of mouth works better than you think.
19. Value Voting From Fans
By using a variety of creative ways, brands can leverage social media. For instance, you can create a poll or just ask the opinion of your customers as comments on any post. Going public with your customer feedback will positively impact your brand. It demonstrates brand confidence. Also, that the brand is willing to hear and resolve customers concerns.
20. Provide a Theme to your holiday promotions
There is no point in just touting your products. That’s something that WalMart can do a lot better, and that too with a larger budget. Focus on highlighting different themes such as Halloween, Thanksgiving, Christmas or New Year. Such events hold great sentimental value. Tweak your ecommerce store with themes and allow your customers to recognize your brand.
Additional Tips and Tricks to Scale your E-commerce during the Holiday Season 2018
1. Generate Customer Loyalty
One of the mistakes that ecommerce entrepreneurs make is that they wait too long to come up with a profitable holiday sales strategy. The planning doesn’t start in October. That’s too late. Ideally, you need to have a plan before October. The preparation for a successful holiday season is an year long affair. Therefore, you must ensure that you work your way around it.
2. Finalize plans for November and December sales
Use yearly sales data. Any other relevant information will provide a sense of what types of products are more likely to sell during the holiday season. Forecast how many of your best-selling products you can sell. Estimate what share of overall sales will those products makeup. This is a critical step, it’s not enough to identify your best selling items. Quantify how many of these products you expect to sell. You must also plan out on how this whole exercise fits back into your overall sales plan.
3. Assort your products wisely
Two of the most important questions ecommerce store owners ask is that what merchandise they should stock up? How to market those products during the holiday season? Well, the best strategy is to narrow things down. Focus on assorting your merchandise. By the end of the selling season, the weight of the remaining inventory will be on the proven best sellers. Retailers who focus on offering their customers a complete shopping experience must recognize that during the holiday sales season, the business must become item driven.
4. Focus on your best sellers
The products that sold best in September, October, and November are most likely to drive your sales in December as well. These are the products that customers have shown their interest in. You can’t afford to run out of these products before the season ends. Identify such hot cashing products and shift your focus from being fully equipped to product driven.
5. Physically Reach out to your customers
Building customer loyalty will not let your customers even dream about abandoning you. Sponsor local events, donate products to charity auctions and offer giveaways. Build up such a loyalty that your customers would feel guilty to shop from anywhere else.
All in all, consider using the above-mentioned strategies on different social media platforms. This practice will allow you to gain more during the holiday season. Starting early will provide you the leverage to focus on customer engagement. With the help of social media, remove the barriers between you and your customers. Ultimately, you will improve your brand reputation and your customers brand experience. It’s time to encourage customer loyalty that lasts beyond the holiday rush. Good luck!