How to Make Money on Instagram: 3 Foolproof Strategies

Everyone wants to know how to make money on Instagram. We’re all on it all day anyways—usually spending money instead of earning it.

In the past few years, Instagram’s endless feed of gorgeous photos has evolved into something between a glossy magazine, your best friend’s taste, and a boutique shop.

With over a billion monthly users, 71% of whom are under 35, Instagram is the platform of aspiration, inspiration—and now, in-app checkout.

There are three major ways to make money on Instagram.

  • Work as an influencer to post content sponsored by brands
  • Be an affiliate marketer selling other people’s products
  • Become an entrepreneur and sell your own products

Read on for our best advice on all three tracks.

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

How to make money on Instagram

Strategy 1: Post sponsored content

Sponsored posts might be the first thing that comes to mind when you hear the phrase ‘Instagram influencer.’ There are over 500,000 active influencers on Instagram as of early 2019.

The base requirement here is a decent-to-impressive follower count and a competitive engagement rate. In other words, this strategy is for you if you’re good at making strangers on the internet like and trust you.

The appeal of this strategy is that it involves marketing without any of the headaches of e-commerce: it doesn’t require you to create a product or fulfill orders. In a perfect world, all this entails is just being yourself and posting about the products, services, or brands that make your life what it is.

Of course, there’s a downside: not all brands are born equal, and it might not be Bvlgari knocking on your door at first. Plus, there’s a wealth of scammers out there targeting aspiring influencers.

Even if you succeed with the sponsored content route, you’ll probably need to reflect on the balance between your integrity and your revenue. It’s your personal brand on the line, after all. And people trust authenticity.

You’ll need to put every brand who wants to work with you through a rigorous “does this fit my brand?” test. Read more about how one Instagram influencer knows which opportunities are right for her.

Here’s how to get started as an Instagram influencer.

Step 1: Choose a niche

If you really want to get paid on Instagram, you’re going to be living and breathing your personal brand. Make sure you truly love it.

And consider how your potential partners see things. Brands will be comparing your audience to their target market. According to a recent study, 55% of brands say they prefer micro-influencers, who they perceive to have a more authentic connection with their audience.

That means the more specific you get, the better. ‘Vegan’ is saturated, so why not try ‘sober vegan ultra-marathon runner dad who interviews famous people on his podcast’ instead? (Or don’t, because that one’s taken.)

View this post on Instagram

Today we celebrate 16 years bound by a vow to support the divinity in each other — and the greater divinity created by the union of two. . . . . Over the last 20+ years together, @srimati & I have experienced everything a relationship presents — intimacy, pain, triumph, heartache, tragedy, elation, beauty, loss, growth, and everything in between. I’m keenly aware that most relationships don’t make it this far. We have endured things that would have fractured many. Instead, we found a way to turn those circumstances into a deeper bond. So today I am grateful for what we have. I recognize it is special and rare. And I look forward to what life will present as we continue to walk this path together. . . . . Happy Anniversary to my great love @SriMati. Thank you for helping me appreciate everything life has thrown at us. For always seeing the potential in us. For co-creating a life I once couldn’t imagine. And for the beauty, awe and wonder you bring to everything you do and everything you are. Today I bow to you ???? ???????? ???????? ???? @leia_vita

A post shared by rich roll (@richroll) on Jul 13, 2019 at 12:50pm PDT

Meanwhile, if you are a European heiress/model with an Instagram husband, your brand is ready-made.

View this post on Instagram

Was this photo obvious? Probably.. but I had to #J12YachtClub @chanelofficial #WorkingWithChanel

A post shared by Marie von Behrens (@mvb) on Jul 22, 2019 at 8:57am PDT

Step 2: Build trust & grow your audience

81% of Instagram influencers have between 15,000 and 100,000 followers. If you’re not there yet, don’t panic. There are no shortcuts to growing your follower count, but there are tried-and-true strategies.

Instagram influencers share worldwide, by number of followers, July 2018: Source: eMarketer

Commit to posting consistently. And commit to posting content that is exactly what your audience wants. For instance, @Pedalboard_of_the_day posts a pedalboard every day for his 102,000 followers, just like the name promises.

View this post on Instagram

It’s #miniboardmonday . Here’s a little number I was jamming with all weekend. It’s damn near perfect. . . #pedalboardoftheday #pedalboard #pedalboards #guitarpedals #guitareffects #knowyourtone #geartalk #notpedalbored #gearybusey

A post shared by Pedalboard of the Day (@pedalboard_of_the_day) on Jul 29, 2019 at 1:57pm PDT

Step 3: Partner with brands

There are two main routes to linking up with brand partners:

  • Find them by pitching them directly. Contact the brands you admire yourself and tell them what you can offer. Your brand pitch needs to provide plenty of compelling details about your audience and approach.
  • Help them find you by signing up with an influencer marketing platform. There are a lot of these marketplaces. AspireIQ, Upfluence, and Famebit are good places to start.

On a positive note, brands are eager to seek out effective influencers. If you’re curious about how they view this whole endeavour, check out our guide to working with influencers for some insight into a brand’s perspective.

Step 4: Post transparently

As an influencer in America or the UK, you are legally obligated to make it clear when you are posting an ad. The American Federal Trade Commission’s guidelines require your disclosure to be obvious and easy to understand. Meanwhile, the Advertising Standards Authority in the UK doesn’t care for any coy allusions: say #ad, not #gifted.

To stay on the right side of the law, use the #ad hashtag above the fold (i.e., in the first three lines so people don’t have to click around to find it.)

View this post on Instagram

#Ad @barbour Uhoh, here we go..

A post shared by Alexa Chung (@alexachung) on Jun 28, 2019 at 4:27am PDT

Even better: use the Paid Partnership tag, which Instagram created back in October 2017.

View this post on Instagram

I took the new @ToyotaCanada Corolla Hatchback for a test drive with Momo up to Squamish. I take Momo where he wants to go, and the Corolla Hatchback took us wherever we wanted. Here are my findings: ???? Corolla Hatchback: sleek exterior design, energetic performance, fun to drive, great on gas. ???? Momo: sleek fur exterior, energetic performance, tons of drive, occasional gas. Link in bio! #CorollaLife #ad

A post shared by Andrew Knapp (@andrewknapp) on May 31, 2019 at 9:16am PDT

Strategy 2: Become an affiliate marketer

Unlike sponsored content, this strategy is less about spreading awareness and more about making sales. This is because you only make money when your followers actually buy the product. On the plus side, as an affiliate marketer you don’t need to worry about producing that product or fulfilling orders.

The downside is that this strategy requires a solid strategy if you want to grow without annoying your audience. Also, the term ‘affiliate marketing’ has a bad reputation. It can be associated with scammy promises of seven-figure monthly incomes and… yachts?

View this post on Instagram

Double tap if you agree???????????? #millionairedream

A post shared by Inspiration Motivation Success (@millionaire.dream) on Jul 22, 2019 at 2:24pm PDT

Approached ethically, affiliate marketing is actually a smart, and well-established angle on marketing. You recommend your favourite pens, or mascara, or dog food, and provide either a link to buy the product, or else a promo code with a small discount. Both link and promo code are unique to you, so the merchant can track sales back to your efforts. You earn a fee or percentage for every sale.

Meanwhile, as Instagram rolls out product tags and Instagram Checkout, marketers are no longer limited to saying ‘link in bio.’ As customers find it easier to buy on Instagram, affiliate marketers may well see their sales increase.

Step 1: Choose a niche

An affiliate marketer’s niche differs from a sponsored influencer’s niche in that they can be more product-focused. For instance, affiliate marketers sometimes start as product reviewers.

If you’re just starting out, you have the luxury of choosing an audience with specific material desires, e.g., dog owners who want guidance and deals on the best dog food. (And the best collars, the best dog bowls, the best dog goggles, et cetera.)

View this post on Instagram

With all of the FDA investigations & recalls happening, it can be scary when choosing a new food for your fur baby, right?! A brand that we love and trust is TruDog! ???????? They offer freeze-dried and dehydrated raw meat for our precious pups! Not only is the food easy to store and simple to prepare, but freeze-drying and gently air drying raw, premium cuts of meat, fruits, and veggies retain nature’s wholesome nutrients! ???? . Use BESTFRIEND10 for 10% off of $30+! . ???? Link in bio to learn more! . . #trudog #ad #rawdogfooddiet #rawfed #fdadogfoodresearch #newblogpost #dogblogger #dogblog #linkinbio #midnightpost #nightowl #nightdog

A post shared by Two Boys + Their Bird Dogs (@abbieandgunner) on Jul 23, 2019 at 9:43pm PDT

Step 2: Find merchants to affiliate with

You can affiliate with a brand directly, or you can join what’s called an ‘affiliate network,’ or both. (The answer is always both.)

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Get the free checklist right now!

Affiliate networks are intermediary platforms between brands who run affiliate programs, and marketers like you. They exist because, while a solo entrepreneur selling online courses might be eager to expand their reach to your audience, a Fortune 500 company must scale and automate their efforts. Affiliate networks are designed to give you a huge range of products to choose from. And you aren’t limited to just one network, either.

Amazon Associates is the most obvious place to start. The limitation is that they don’t offer codes; you have to use the affiliate link they provide. While that’s great for Pinterest, blogs, or email newsletters, on Instagram you have to put that link in your bio, or—if you have a business account—your Instagram Story.

View this post on Instagram

We are LOVING this gorgeous teacher backpack @ayanna.saunders found on Amazon!! Swipe to see inside! You can check out all of the color options with the link in our profile -> Thanks for tagging us @ayanna.saunders #teachersloveamazon #affiliate #amazonfinds #teachersofinstagram

A post shared by TeachersLoveAmazon (@teaching_with_tla) on Jul 26, 2019 at 4:48am PDT

Clickbank, Rakuten, and CJ Affiliates are also reputable affiliate networks to consider.

Step 3: Post about the product

As with influencers, affiliate marketing also falls under FTC and ASA rules, so be clear about the nature of your relationship with the product. Fortunately, 54% of people say they appreciate transparency when marketers divulge their relationships, and the #ad hashtag doesn’t offend them.

Strategy 3: Sell your own products

The third strategy for making money on Instagram goes beyond marketing and into the realm of actual e-commerce.

Rather than using your personal brand to sell other people’s products, sell your own. This might be a coffee-table book of your most popular photos. But it could also be your time and advice as a consultant; or your high-end fashion line. And if you already own a business, selling on Instagram is an obvious addition to your marketing strategy.

Turning your audience into your customers may well be a natural fit. And with the rise of e-commerce platforms like Shopify, and print-on-demand services like Printful, it’s increasingly simple to run an online business that delivers real-world products.

Step 1: Imagine your product

Models sell clothes. ASMR slime accounts sell slime. Marketing experts sell online courses. Your product might be a natural, intuitive extension of what you’re already doing, like @rad.slime’s slime shop.

View this post on Instagram

CELESTIAL UNICORN PARTY ???? the reactivation process! all orders from thursday- sunday have been dropped off at the post office!

A post shared by Theresa???? (@rad.slime) on Mar 18, 2019 at 3:40pm PDT

Meanwhile, model/influencer Alexa Chung created her eponymous high-end label, and model/influencer Jeanne Damas founded @rouje. (So now please refer to both of them as ‘model/influencer/fashion designer.’)

View this post on Instagram

Hello Couture ???????? (The new ❤️ Daria @rouje dress will be available this week … Stay tuned!)

A post shared by Jeanne (@jeannedamas) on Jul 1, 2019 at 5:08am PDT

On a more attainable scale, photographer @AndrewKnapp added an e-commerce income stream to his influencer dog Momo’s account @momosface by selling stickers, books and prints.

View this post on Instagram

Be more like your dog.

A post shared by Momo's Face (@momosface) on Jul 24, 2019 at 7:21pm PDT

Step 2: Build your product

If your business plan involves selling your own products (as opposed to, say, dropshipping—but more on that later) you need to build it. Find a supplier.

Step 3: Set up your account so it’s shoppable

In the past few years, Instagram has been rolling out all sorts of shopping-focused features: the Explore tab, product tags, shoppable posts, shoppable Stories, and Instagram Checkout.

In order to take advantage of them, you need a business account. You also need to create a product catalogue. Check out our step-by-step guide on how to sell products with Instagram shopping.

View this post on Instagram

"Guilt free junk food" -Doug • The best part about my line of dog toys is that they're zero calories! It's Amazon Prime Day today and tomorrow, and u can get my brand new toys exclusively on there! Link in bio or find them on Amazon ????????

A post shared by Doug The Pug (@itsdougthepug) on Jul 15, 2019 at 8:30am PDT

Step 4: Build out your e-commerce infrastructure

Set up a website to provide more information to your customers. Consider running a few ads to build awareness. You’ll probably also need to build a landing page to guide people through the final purchasing steps. Keep your audience’s experience at top of mind.

Step 5: Post your products

You can hype your products using regular Instagram posts or Stories. Instagram analytics tools will help you measure your success.

That said, if your Stories aren’t converting into sales, you might want to check out our tips.

Step 6: Fulfill your orders

Depending on your product, you can handle inventory yourself, outsource to a third-party logistics company, or live the dropshipping lifestyle (which is when the manufacturer sends it to the customer themselves.)

The more orders you have, the more time you’ll be spending on this, so be realistic. Here’s a back-to-basics guide on how to delight your customers with shipping, delivery, returns, and everything else.

Tips for earning money on Instagram

Ready to try one of these strategies out for yourself? These best practices will save you some time.

Know your worth

Influencers need to know: what’s the going rate for posting a Story (with swipe up) to, say, 27,000 followers? How much do people charge for running a product giveaway to a niche audience with an impressive 5% engagement rate?

When it’s time to negotiate rates with brands, you need solid information on the landscape. Check out our complete guide to Instagram influencer rates.

Keep tabs on your competitors

Use social media monitoring (and listening) to stay on top of the conversation in your field, and among your competitors.

Set up Instagram-specific search streams in Hootsuite to watch what’s happening on the platform. Then set alerts using Hootsuite Insights to monitor what your competitors are up to everywhere else.

Respond to customer inquiries quickly

Twitter found in one study that 71% of people expect customer service responses in less than an hour on social media. A near-immediate response is imperative to your customer support strategy.

Be professional

Speaking of being professional, this is a business. Your brand partners and customers are treating it as such. As an influencer, missing deadlines and ignoring contracts is the fastest way to burn bridges. (Besides, say, demanding free stuff from other businesses.)

Don’t buy fake followers

Just don’t. It doesn’t work and it’s kind of embarrassing. Oh, and it’s called fraud now.

Use Instagram tools to save time

Any entrepreneur will tell you how fast the hours disappear when you’re getting a business up and running. There are dozens of tools out there to help you automate your posts, edit your photos and video, or run reports on your account’s performance.

Promote yourself on other channels

You need to provide more than inspiration if you’re looking to turn views into sales.

Creating a blog or YouTube channel will expand your content marketing to provide the information that prospective buyers want as they make their buying decisions.

Likewise, using other social media platforms will widen your reach. And email newsletters mean you aren’t at the mercy of the Instagram algorithm when notifying your audience about new content.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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The post How to Make Money on Instagram: 3 Foolproof Strategies appeared first on Hootsuite Social Media Management.

Article syndicated from HootSuite


Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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