All the Facebook Ad Sizes You Need to Know in 2020

Facebook ad sizes change more than a Radio City Rockette changes costume.

From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason.

One out of every five digital ad dollars is spent on Facebook. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).

If you want to reach eyeballs online, Facebook is the place to do it. That means they’re always going to figure out the best way for your ads to draw in customers.

With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers?

Well now you can, with this handy cheat sheet!

Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.  

Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

For best results, stick to the following specs for video ads:

Facebook feed videos

GIF of Facebook feed video sizes

Recommended: at least 1,280 by 720 pixels
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.

Illustration of Facebook feed video specs

Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio), while square ads should be a minimum 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps.

Facebook instant article videos

Screenshot of a Facebook Instant Article videoSource: Facebook

Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook in-stream videos

Facebook in-stream video exampleSource: Facebook

Recommended: Highest resolution available
Recommended video ratio: 16:9 (but supports from 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 15 seconds

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook Marketplace video ads

Screenshot of a Facebook Marketplace video adSource: Facebook

Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video. Also, if you have a vertical video with an aspect ratio taller than 2:3, it may be cropped to 2:3.

Facebook Stories ads

Example of a Facebook Stories adSource: Facebook

Recommended: Highest resolution available
Video ratio: 1.91 to 9:16
Video file size: 4GB max
Maximum video length: 2 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook video feeds

Example of a Facebook video feed adSource: Facebook

Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These ads appear in those video feeds.

Recommended: Highest resolution available
Video ratio: 16:9 to 9:16
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes

Note: If your video thumbnail consists of more than 20% text, you might see reduced delivery in the video.

Facebook image ads size

Your customers want to see what they’re buying before they buy it.

So if you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.

But designing image ads for Facebook can be tricky. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.

For best results, stick to the following specs for image ads:

Facebook feed images

Example of a Facebook image adSource: Facebook

Recommended size: 1,200 by 628 pixels
Minimum width: 476 pixels
Minimum height: 249 pixels
Aspect ratio: 9:16 to 16:9

For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images and video that “consist of more than 20% text may experience reduced delivery,” as per Facebook’s text in images rules.

Facebook right column images

Screenshot of a right column ad on FacebookSource: Facebook

Recommended size: 1,200 by 628 pixels
Minimum width: 254 pixels
Minimum height: 133 pixels
Aspect ratio: 9:16 to 16:9

Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too.

Facebook instant article images

Screenshot of a Facebook Instant Article adSource: Facebook

Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,200 by 1,200 pixels
Minimum width: 254 pixels
Minimum height: 133 pixels
Aspect ratio: 9:16 to 16:9
Minimum aspect ratio: 191 by 100

Facebook marketplace images

Screenshot of a Facebook Marketplace image adSource: Facebook

Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,200 by 1,200 pixels
Aspect ratio: 9:16 to 16:9

Facebook Stories

Facebook image ad on Facebook StoriesSource: Facebook

If you use a still image on you Facebook Stories ad, Facebook recommends that you keep about 14% or 250 pixels at both the top and bottom of your image “free from texts and logos.” That prevents it from being covered up by tools such as calls-to-action and your profile icon.

From Facebook: “[If] your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.”

Recommended size: 1,200 by 628 pixels
Minimum image width: 500 pixels
Aspect ratio: 9:16 to 16:9
Minimum aspect ratio: 90 x 160
Maximum aspect ratio: 191 x 100

Facebook search results images

Example of Facebook search results adsSource: Facebook

Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,080 by 1,080 pixels
Minimum image width: 500 pixels
Aspect ratio: 1.91:1
Minimum image width: 600 pixels
Minimum image height: 600 pixels

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.  

Get the free guide right now!

Facebook carousel ads size

GIF of different Facebook carousel ads sizes

Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page.

Carousels can appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. But all carousel formats use similar image and video specs.

Facebook feed carousels

Screenshot Facebook feed carousel adSource: Facebook

Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook right column carousels

Screenshot Facebook feed carousel adSource: Facebook

Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook instant article carousels

Screenshot of Facebook feed instant article adSource: Facebook

Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook Marketplace carousels

Screenshot of a Facebook Marketplace image adSource: Facebook

Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook Stories carousels

Screenshot of a Facebook Stories carouselad Source: Facebook

You can show off three images in a single ad on Facebook Stories with Expandable Carousel. When a user arrives at your story, they’ll have the opportunity to tap on the card and see two more cards.

Recommended resolution: at least 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook search results

Screenshot of a Facebook search results adSource: Facebook

Recommended resolution: at least 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10

Note: If your image consists of more than 20% text, you might see reduced delivery in the video.

Facebook collection ads size

Collections are an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. A Collection usually includes a cover image or video followed by several product images.

You can choose to have your video autoplay when a user scrolls over your collection. Clicking the video will open Canvas, a full-screen experience designed to drive traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Canvas. Video and audio will automatically play when you scroll past them in the app.

Facebook feed collections

Screenshot of a Facebook feed collection adSource: Facebook

The first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad.

Any vertical images might be cropped to a max 1:1 ratio.

Recommended: 600 by 600 pixels
Max aspect ratio: 1:1

More Facebook advertising resources

The art of Facebook advertising is more than just sizes and specs. Here’s what you’ll need to know to create a truly successful campaign:

Get the most out of your Facebook ad budget with AdEspresso by Hootsuite or Hootsuite Ads. Both are powerful options that make it easy to create, manage, and optimize campaigns.

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The post All the Facebook Ad Sizes You Need to Know in 2020 appeared first on Hootsuite Social Media Management.

Article syndicated from HootSuite https://blog.hootsuite.com/facebook-ad-sizes/

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Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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