advertising

Innovation in Social Media and Digital Signage

In this post, we are exploring the effective combination of social media and the digital signage space….

Kiwi Hot Chocolate Sold Out in Australian Supermarket ‘Frenzy’ Hours After Unexpected Social Post

An unexpected appearance on a Sydney mum’s social media feed has produced a significant sales boost for a…

Tools for fast content production in Social Media

I’m always being asked what tools do I use, what camera do I shoot on, how do I edit,…

Privacy and Social Media

  Recently there has been a lot of talk about privacy in social networks, due to the case…

Instagram will allow brands to create custom AR filters

Last month Snapchat announced a new feature – custom filters for advertisers. Businesses can now pay Snapchat to create…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

Why Should You Care About Facebook EdgeRank?

  The average Facebook user spends more than a quarter of his or her time on the site scrolling through…

Top 500 YouTube Brands Average almost 100,000 Monthly Views

  The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report…

Dove Experiment Aims to Change the Way You See Yourself Blah Blah Blah

  Personally, it took me seeing the new Dove…

ASA’s 2012 Social Media Guideline note: Not quite a rule book

      The…

The Power of Transmedia Storytelling

  The XMediaLab series is where SMNZ teams up with the…

Giapo and The Wine Vault leading the way in social media marketing in NZ for SME’s

(Picture Courtesy of 3News.co.nz) Social Media in…