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Students Report Less Depression and Consume Less News After a Week Abstinence from Facebook

What’s happening? To comprehend the effects of Facebook on users, a survey was carried…

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…

Tools for fast content production in Social Media

I’m always being asked what tools do I use, what camera do I shoot on, how do…

Facebook to remove some Ad Metrics

Facebook announced the removal of some of the ad metrics. As a response to demands from advertisers. The move is…

Facebook to ban all praise, support and representation of white nationalism and separatism… but wait…

Earlier this week we shared our thoughts on Facebook and the involvement in the Christchurch Terror attack. Today CNN…

Facebook, WTF is going on…

This article is about the horrific terror attack in Christchurch. Before I start, I’d like to honour those that…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook…

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

Facebook to phase out subsidies for content creators on Watch in a bid to compete with YouTube

Since the creation of the platform at the end of August 2017, Watch has had a relatively quiet…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Cambridge Analytica Controversy: Facebook faces questions over privacy again

Earlier this week, news erupted that Facebook’s controversial role in the 2016 US presidential election was even more complicated…

Facebook Marketplace and what it means for businesses like TradeMe and Ebay

Marketplace was rolled out in October 2016, as a second attempt following the unsuccessful trial of 2007. Pushed by…

Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…

GIFs could be coming to Facebook comments

This week, Facebook are testing a GIF button in the comments section with a small number of users. The…

Instant Games

With the stories feature stealing the limelight in the new Facebook Messenger update, you may have missed something called…