Profit and Purpose: How I’ve Built a Business That Prioritizes Both
Tom Reidy
May 25, 2022There’s a common misconception that it’s impossible to make money as a business while also supporting…
Tom Reidy
May 25, 2022
How These Small Businesses Are Winning at Email Marketing
Tom Reidy
May 24, 2022Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations – is a huge…
Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)
Tom Reidy
May 19, 2022Social media has seen rapid growth in the past decade and along with it has grown…
Why I Believe Employees, Not Customers, Should Come First
Tom Reidy
May 18, 2022Typical business advice touts that the customer should always come first. Given that my title is…
Ask Buffer: Should You Be Using AI for Content Creation?
Tom Reidy
May 12, 2022Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found…
I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business
Tom Reidy
April 22, 2022For most of my life, I never thought I would be a business owner. For starters, both…
Ask Buffer: Should I Hide My Likes on Instagram?
Tom Reidy
April 20, 2022Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering…
6 Ways Small Businesses Are Celebrating Earth Day
Tom Reidy
April 19, 2022Earth Day is one of the (many) days when businesses can create or reaffirm a commitment…
Instagram Reels: What’s The True Impact They Can Have for Small Businesses?
Tom Reidy
April 15, 2022Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one —…
How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere
Tom Reidy
April 7, 2022You probably check your email every day, whether for work or personal reasons, and so do millions…
This Candle Company Donates 10% of its Profits to Homelessness, Here’s How
Tom Reidy
April 7, 2022It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively,…
What I Wish I Had Known About Product Development Before I Spent Three Years Doing It
Tom Reidy
April 5, 2022People always tell you that building a business isn’t a quick and easy journey and that the “overnight…
Building in Public: How Transparency on the Internet Can Support Your Goals
Tom Reidy
April 1, 2022Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line…
How These 6 Women-Owned Small Businesses Are Doing Good
Tom Reidy
March 31, 2022Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do…
Ask Buffer: Should I Reply to Every Social Media Comment?
Tom Reidy
March 24, 2022Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But…
From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business
Social Media NZ
March 11, 2022When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on…
Ask Buffer: Is It Too Late to Get Started on TikTok?
Social Media NZ
March 4, 2022Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think…
How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process
Social Media NZ
February 16, 2022In 2014, I began bringing to life an idea for a product and brand that did not yet…
10 Small Businesses on How They’re Doing Marketing Differently in 2022
Tom Reidy
January 26, 2022Although anytime can be a good time to switch up your marketing strategy, the start of the new…
Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022
Tom Reidy
January 21, 2022We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the…