Flow

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

There’s a common misconception that it’s impossible to make money as a business while also supporting…

How These Small Businesses Are Winning at Email Marketing

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge…

Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Social media has seen rapid growth in the past decade and along with it has grown…

Why I Believe Employees, Not Customers, Should Come First

Typical business advice touts that the customer should always come first. Given that my title is…

Ask Buffer: Should You Be Using AI for Content Creation?

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found…

I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

For most of my life, I never thought I would be a business owner. For starters, both…

Ask Buffer: Should I Hide My Likes on Instagram?

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering…

6 Ways Small Businesses Are Celebrating Earth Day

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment…

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one —…

How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere

You probably check your email every day, whether for work or personal reasons, and so do millions…

This Candle Company Donates 10% of its Profits to Homelessness, Here’s How

It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively,…

What I Wish I Had Known About Product Development Before I Spent Three Years Doing It

People always tell you that building a business isn’t a quick and easy journey and that the “overnight…

Building in Public: How Transparency on the Internet Can Support Your Goals

Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line…

How These 6 Women-Owned Small Businesses Are Doing Good

Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do…

Ask Buffer: Should I Reply to Every Social Media Comment?

Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But…

From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on…

Ask Buffer: Is It Too Late to Get Started on TikTok?

Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think…

How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process

In 2014, I began bringing to life an idea for a product and brand that did not yet…

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new…

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the…