marketing

CM Group family of brands unveils CM Commerce

Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of…

Why Storytelling Should Be A Part Of Your Content Strategy

Image credit: Abhi Sharma Once upon a time, there was a content strategy that didn’t use any narrative structures….

Kiwi Hot Chocolate Sold Out in Australian Supermarket ‘Frenzy’ Hours After Unexpected Social Post

An unexpected appearance on a Sydney mum’s social media feed has produced a significant sales boost for a…

How to Streamline Your Email and Social Media Marketing Strategies

It’s no secret that email provides the best ROI of any marketing tool, with a whopping return…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

Youtube as the new TV: Its growing viewership and the advertising potential for brands

It’s hard to go a day on the internet without encountering some form of YouTube ‘drama’. Creators with a…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

Why Should You Care About Facebook EdgeRank?

  The average Facebook user spends more than a quarter of his or her time on the site scrolling through…

Top 500 YouTube Brands Average almost 100,000 Monthly Views

  The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report…

Dove Experiment Aims to Change the Way You See Yourself Blah Blah Blah

  Personally, it took me seeing the new Dove…

Stop Being Crap Online: Don’t Start a Blog

This…

Stop Being Crap Online: Work that Facebook page!

This…

“Think Digital” Belgium: When TV meets the psychology of community

  Recently I moderated IAB Belgium’s…

Hell Pizza: Best use of Social Media Award – May 2011

Our guest judge for May is Michael Cousins, formerly of Ottawa, Canada, now Wellington, NZ. Mike has a…

Gamification – play smarter, not harder

    If you’re in advertising, you’re no doubt familiar with…