social media marketing

How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of —…

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam…

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as…

The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver…

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe…

5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world.  It’s an…

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…

Who’s Driving the Data-Informed Revolution? Social Media Managers

What if the most valuable data person on your team is your social media manager? It certainly might not…

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…

Kiwi Hot Chocolate Sold Out in Australian Supermarket ‘Frenzy’ Hours After Unexpected Social Post

An unexpected appearance on a Sydney mum’s social media feed has produced a significant sales boost for a…

Tools for fast content production in Social Media

I’m always being asked what tools do I use, what camera do I shoot on, how do…

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

If you spotted a little green tree making its way around Instagram back in April, you certainly…

The Meme-ification of Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel,…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

This post is part of our Instagram Marketing Strategy series. The series provides…

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

This post is part of our Instagram Marketing Strategy series. The series provides…

The State of Social 2019 Report: New Data and Social Media Marketing Research

Brands are riding the organic stories wave. Stories ads are the next frontier. The Stories format has taken the social…