social media marketing

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…

If Likes No Longer Matter on Social Media, Then What Does?

You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…

Who’s Driving the Data-Informed Revolution? Social Media Managers

What if the most valuable data person on your team is your social media manager? It certainly might not…

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…

Kiwi Hot Chocolate Sold Out in Australian Supermarket ‘Frenzy’ Hours After Unexpected Social Post

An unexpected appearance on a Sydney mum’s social media feed has produced a significant sales boost for a…

Tools for fast content production in Social Media

I’m always being asked what tools do I use, what camera do I shoot on, how do I edit,…

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign

If you spotted a little green tree making its way around Instagram back in April, you certainly…

The Meme-ification of Instagram

Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel,…

Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out

There has been much discussion recently on industry-leading publications about the effectiveness of video…

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

This post is part of our Instagram Marketing Strategy series. The series provides…

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

This post is part of our Instagram Marketing Strategy series. The series provides…

The State of Social 2019 Report: New Data and Social Media Marketing Research

Brands are riding the organic stories wave. Stories ads are the next frontier. The Stories format has taken the social…

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it. Now removed from the dim outlook…

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking…

Why Personalization is the Next Big Opportunity in Social Media Marketing

Social media marketers are always looking to uncover the “next big thing”, and as we head into…

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…