social media marketing

6 Instagram Story Ideas for Your Next Post

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories, you know that…

Ask Buffer: Should I Hide My Likes on Instagram?

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering…

Ask Buffer: Is It Too Late to Get Started on TikTok?

Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think…

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new…

Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the…

Ask Buffer: Should I Post Personal Content on My Business Account?

Q: I see so many influencers posting details of their personal lives on social media and I’m wondering…

How to Become a Thought Leader on LinkedIn

“Thought leadership” is one of those buzzwords that we’ve all heard roughly a million times. And…

How to Build a Meaningful (and Massive) Community, From Someone Who’s Done it Twice

You probably already know the value of building a community behind your brand: more powerful word of mouth,…

Ask the Buffer Team: What If I Don’t Have Anything to Share on Social Media?

Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m…

4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining…

How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. You have to think of what to post, create a…

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Today’s youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and…

How a Candle Company Uses Social Media to Drive a Better Customer Experience

The best marketers today are building loyal fans by engaging with their audience in the comments and in…

Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience

As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for…

IFundWomen’s Guide to Cultivating an Inclusive and Engaged Digital Community

How does IFundWomen empower and support women entrepreneurs? Their strength is in their community.

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March…

How Huel Uses Social Media to Reach an Audience of 400,000+

It all started with a mission. Julian Hearn wanted to create a business he was proud of —…

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam…

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as…

The Keys to Epic Engagement on Social Media

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver…