Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience
Tom Reidy
January 22, 2021As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for…
Tom Reidy
January 22, 2021
IFundWomen’s Guide to Cultivating an Inclusive and Engaged Digital Community
Tom Reidy
December 4, 2020How does IFundWomen empower and support women entrepreneurs? Their strength is in their community.
How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19
Tom Reidy
October 2, 2020HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March…
How Huel Uses Social Media to Reach an Audience of 400,000+
Tom Reidy
August 11, 2020It all started with a mission. Julian Hearn wanted to create a business he was proud of —…
How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy
Tom Reidy
July 9, 2020Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam…
Social Media Management in Times of Crisis
Tom Reidy
March 20, 2020These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as…
The Keys to Epic Engagement on Social Media
Tom Reidy
October 22, 2019It doesn’t get much better than a moment of delight on social media. We love the brands who deliver…
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
Tom Reidy
October 7, 201910 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe…
5 Marketing Lessons from Daily Harvest’s Journey to Shipping One Million Smoothies
Tom Reidy
August 22, 2019Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. It’s an…
Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing
Tom Reidy
August 12, 2019Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…
If Likes No Longer Matter on Social Media, Then What Does?
Tom Reidy
August 9, 2019You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the…
Who’s Driving the Data-Informed Revolution? Social Media Managers
Tom Reidy
July 26, 2019What if the most valuable data person on your team is your social media manager? It certainly might not…
Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer
Tom Reidy
July 17, 2019Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can…
Kiwi Hot Chocolate Sold Out in Australian Supermarket ‘Frenzy’ Hours After Unexpected Social Post
Fleur Revell-Devlin
July 16, 2019An unexpected appearance on a Sydney mum’s social media feed has produced a significant sales boost for a…
Tools for fast content production in Social Media
Tom Reidy
July 12, 2019I’m always being asked what tools do I use, what camera do I shoot on, how do…
How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign
Tom Reidy
June 26, 2019If you spotted a little green tree making its way around Instagram back in April, you certainly…
The Meme-ification of Instagram
Tom Reidy
June 13, 2019Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re…
10 Important Skills and Traits Your Social Media Manager Will Need
Tom Reidy
May 20, 2019A decade ago, the role of a social media manager might not have even existed. Today, however, almost…
Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry
Tom Reidy
May 8, 2019Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel,…
Does Vertical Video Make a Difference? Buffer Spends $6,000 on Tests to Find Out
Tom Reidy
February 19, 2019There has been much discussion recently on industry-leading publications about the effectiveness of video…