social media marketing

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than

Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place…

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking…

Why Personalization is the Next Big Opportunity in Social Media Marketing

Social media marketers are always looking to uncover the “next big thing”, and as we head into…

Social media’s use in employment.

Social media has become an integral part of our day-to-day, but what you may not have realised is that…

Out with Advertising as we know it

With the rise of digital technologies, ad-exposure is at an all time high. This has also created an increasing pool…

SMNZ handing over the reigns to Catalyst90 #WatchThisSpace

When I started Social Media NZ nearly three years ago, the idea was to provide New Zealand…

SMNZ At: NZ Marketing Summit 2013

last week, the SkyCity Convention Centre…

Pop Culture Musings – Auckland Daze travel to Thailand for the first ever, Instagramisode?

 

#10secondstoMARS

Toronto Symphony – The Toronto Symphony Orchestra Combine With Toronto Residents Using Social Media and Apps

On Saturday 9 March, Toronto residents were treated to a ground-breaking concert that was the result of an almost…

Southern Cross Austereo launches innovative social media campaign

  Southern Cross Austereo have launched an…

Seven Sharp – not so sharp, according to some

  TVNZ’s…

*Slow Clap* Well Played, ASB Bank, Well Played.

Hello Sailor, Goodbye QR – death to tech soothsayers

  Through a…

Obama & The Inauguration on Social Media

  Everyone know’s Obama and his savvy…

Goodbye 2012, Hello 2013!