social media

Facebook, WTF is going on…

This article is about the horrific terror attack in Christchurch. Before I start, I’d like to honour those that…

Social media as the World Wide Web turns 30

The latest model to appear on Autocade today: the Mazda CX-30. It’s…

How To Maximise Profit This Holiday Season By Using Social Media Marketing Strategies

The holiday season 2018…

Privacy and Social Media

  Recently there has been a lot of talk about privacy in social networks, due to the case…

How to Streamline Your Email and Social Media Marketing Strategies

It’s no secret that email provides the best ROI of any marketing tool, with a whopping return…

Techweek 2018: Hate Speech in the age of the internet

Cyber-bullying is a world-wide problem but how does it affect New Zealanders? As part of Techweek 2018, the…

Instagram will allow brands to create custom AR filters

Last month Snapchat announced a new feature – custom filters for advertisers. Businesses can now pay Snapchat to create…

Facebook to phase out subsidies for content creators on Watch in a bid to compete with YouTube

Since the creation of the platform at the end of August 2017, Watch has had a relatively quiet…

The future of Social Media…Is it going to crumble?

In the past year, and even more so in the past month, social media companies have come under fire…

Everyone Loves a Good Story: Why are Social Media features so similar?

Social media has revolutionized the way we interact. It is impossible to deny that our ability to communicate visually…

Cambridge Analytica Controversy: Facebook faces questions over privacy again

Earlier this week, news erupted that Facebook’s controversial role in the 2016 US presidential election was even more complicated…

Overcoming Ad-Oversaturation: How brands can stand out and build relationships

Living in the digital age means that no one is ever truly disconnected for long periods of time. Human…

Vero’s sharp rise in popularity and what ad free social networks mean for businesses

On any given day hundreds of thousands of users scroll through their Facebook or Instagram feeds, and on any…

Facebook Instigates Organic Reach Reporting Change

As of last week,  Facebook have implemented the change they announced at the end of 2017 that…

Linkless SEO: Why Brand Mentions Matter And How to Get Them Right

There is a phenomenon in psychology where people assume others to have more knowledge than them. Known as ‘social…

Integrating meme culture into a brand’s social media presence

It is undeniable that as culture and society changes, companies must evolve with those changes or be abandoned by…

What Facebook’s Focus on ‘Meaningful Interactions’ Means for Brands

On Friday, Mark Zuckerburg announced a plan following on from his 2018 New Year’s resolution to “fix Facebook”….

Social Media Trends For 2018

2018 is looking to be an exciting year for Social Media platforms. We’ve put together our predictions of how…

Following Instagram Hashtags – A new opportunity for brands

Instagram is no longer just for following people or business pages, last week the social media platform added a…

Influencer Marketing – The dos and don’ts

Influencer marketing continues to be one of the most popular marketing strategies for brands. Despite the success it brings…