The Science of Social Media

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you…

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day? As social media marketers, we do…

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core…

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…

Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe…

How to Get (Real!) Followers on Social Media in 2019

One of the most popular topics in social media marketing is how to get more followers. And…

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Live video remains a core feature of the top social networks, but have you noticed that the live…

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and…

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

This week we’re taking a journey through time and uncovering some of the greatest, yet…

The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in…

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers)…

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and…

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology…

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!

Each week on the Science of Social Media we cover some of the most important trends, news,…

5 Data-Backed Social Media Trends You Need to Know for 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily…

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

When in doubt about your marketing strategy, turn to the social media experts. Often the best way…

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video…

A Marketer’s Guide to Decoding Social Media Algorithms in 2019

Social media algorithms play a very important role in the ability for marketers and business owners to…