The Science of Social Media

News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

As ever, a ton is happening in the world of social media, and it can be hard…

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe…

The Science Behind the Best Instagram Bios

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re…

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this…

Can you make a great six-second ad? Here’s what we learned from the best

When marketers wish for more time and resources, they often wish to spend it on…

Social Media Attribution: How to Get Started

When someone makes a purchase or signs up for your product, how do you know where they came…

How to Find a Fantastic Agency for Your Social Media Marketing

Some of the very best brands on social media get by with a little help from their friends…

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites,…

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

You can audit your marketing in many ways—be it a…

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

They say bigger is better … but in the case of influencer strategy, we think the opposite could…

Best Instagram Apps for Marketers

By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take…

The Best New Pinterest Marketing Strategies Working Today

One of the most powerful and effective social media channels you can be on today is…

8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before

One of the things we love about social media is how quickly it evolves. Products change fast,…

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it…

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you…

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day? As social media marketers, we do…

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core…

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…