The Science of Social Media

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A…

10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

You can audit your marketing in many ways—be it a…

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

They say bigger is better … but in the case of influencer strategy, we think the opposite could…

Best Instagram Apps for Marketers

By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take…

The Best New Pinterest Marketing Strategies Working Today

One of the most powerful and effective social media channels you can be on today is…

8 Fun Things to Try on Instagram You Probably Haven’t Thought of Before

One of the things we love about social media is how quickly it evolves. Products change fast,…

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it…

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

We wish for you to have the very best, most fulfilling career possible, doing work that you…

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

What role do social media stats and facts play in your day-to-day? As social media marketers, we do…

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core…

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

What if you had a magic wand and could make any change you wanted on social…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…

Why Brands are Turning to Spotify as the Next Big Social Platform

There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe…

How to Get (Real!) Followers on Social Media in 2019

One of the most popular topics in social media marketing is how to get more followers. And…

Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Live video remains a core feature of the top social networks, but have you noticed that the live…

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and…

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

This week we’re taking a journey through time and uncovering some of the greatest, yet…

The Art of Copywriting: How to Write Better Captions that Get Engagement

What you’re trying to do, when you tell a story, is to write about an event in…

7 Easy Ways to Improve Your Retargeting Ad Campaigns

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers)…

Top Social Media Tools Brands are Using to Succeed in 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising,…