Tips / How To

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam…

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites,…

10 Important Skills and Traits Your Social Media Manager Will Need

A decade ago, the role of a social media manager might not have even existed. Today, however, almost…