The Power of Transmedia Storytelling
Jeff Gomez shares his thoughts with us about the power of "Transmedia Storytelling" and the 3 key areas where the digital industry will evolve in the coming years
Revolutionary new model or just another photo app: Is Color overhyped?
Launched last month, Color is at essence, a photo-sharing tool. Reviews have been mixed - both globally and here at SMNZ HQ. Some say this is the first of a new breed of real-time, digital and irl bridging social platforms. Others say it's an over-funded, over-hyped Instagram. What do you think? John Lai shares his views here.
Can social media save the news media?
The news media is getting a sharp lesson in how social media is changing how we get the news. It sounds like a job for social media optimisation but what does that mean for the future of news?
Social Media NZ Weekly Wrap-Up: Thinking Of You Christchurch
Our Weekly roundup of what happened in social media and technology, and some popular articles from the site
Storify Shows Its True Value In The Christchurch Earthquake
A company called Storify has really shown its worth at a time like this in making information around the web easy to consume, and the good folks over at NZ Herald are utilizing this tool