#Tweet4Treats: Bringing the online world, offline
Telecom is running a clever twitter-based campaign rewarding their 17K-odd fans with treats ranging from free data to helicopter rides and rugby tickets. John Lai shares his thoughts here.
#BNZgamechat: Proudly (and nervously) bought to you by BNZ
BNZ gets amongst the digital sponsorship leverage game with their new #bnzgamechat twitter experiment. John Lai explains why he's excited to watch the drama unfold.