Time For The Friday Harlem Shake
NZ's biggest news websites gets in on the Harlem Shake action with surprisingly good results.
Bring on the Stop Kony memes!
The Invisible Children's Stop Kony campaign that is sweeping the Internet is a good reminder to look beyond the slogans, says Charles Mabbett.
Contemporary Opera: the latest category to employ viral video marketing
Two Boys, a contemporary opera opening in London last week has created a viral video to raise awareness and build hype around the premiere. The Creative Slave from fluffy.com questions whether it's worked or if, in fact, they've missed the mark entirely.