Why Should You Care About Facebook EdgeRank?

 The average Facebook user spends more than a quarter of his or her time on the site scrolling through the News Feed. For users, that means a lot of baby pictures and stale memes. For brands, it represents an opportunity.Virtually every fan of a brand, such as Coke, will never return to its page after an initial Like (if they even visited at all). So where's the best place to reach that consumer? Why is  News Feeds of course.That's where EdgeRank comes in. Whether you're a brand or an average user, it's helpful to understand what shows up in your News Feed and why.Because it's an infographic kind of day, check out the infographic below, courtesy of Post Rocket and educate yourself on EdgeRank. Are you happy with what you see in your News Feed? Let us know in the comments.