Is what Jay-Z doing further disrupting the industry?
Former A&R Manager at Warner Music NZ, Ashley Page, shares his thoughts about the much hyped Jay-Z and Samsung campaign.
Hello Sailor, Goodbye QR - death to tech soothsayers
Through a drunken tale of kebabs and technology, the truth behind QR codes is exposed.
They never really liked you - Why you should stop complaining about having to pay to reach your Facebook fans.
Is your Facebook timeline flooded with brands complaining about new Facebook restrictions and plaintively asking you to click "add to interests"? Thomas Scovell tells us why he thinks it's all bogus.
Social media marketing goes to court
Social media platforms like Facebook and Twitter are excellent marketing tools, but beware the tricky new legal tape before you jump in head first.
#Tweet4Treats: Bringing the online world, offline
Telecom is running a clever twitter-based campaign rewarding their 17K-odd fans with treats ranging from free data to helicopter rides and rugby tickets. John Lai shares his thoughts here.
Day One #ProjectRevolution – Quick Wrap
The [R]evolution has arrived in Auckland with the first day absorbing a jam-packed audience of 200+ attendees in conversation on the past and future of the digital world.
Tana Umaga & The Coca-Cola Happiness Truck - Interview
As part of our Rugby World Cup social life Episode, we had the chance to see a world campaign that is the Coke Happiness Truck at Wynard Quaters here in Auckland recently. Katie went along to get some thoughts about this campaign from those who were involved.
Media Sense 2011: Making social media marketing work for us
This week almost 75 Aucklander had the privilege of attending a social media conference that went well beyond the usual 101 stuff. Keren Phillips went along and was suitably impressed.
Online or real-world shopping? Tesco gives South Koreans the best of both worlds
Online grocery-shopping is becoming more popular but nothing really beats the experience of browsing shelves at a real shop. The Creative Slave shows us how Tesco in South Korea is offering their shoppers both option.
Digital marketing: how Turkcell got creative and beat the banner ad odds
Banner ads are the bane of internet users and marketers alike. But one Turkish company showed how to create a marketing campaign that reached the toughest audience of all.