Who should own content creation in B2B social marketing?
Companies need to own up. Social marketing content is key to giving the customer what they want which means someone within the firm has to step up and take responsibility.
#PRINZ11: Art, Science, and not a douchebag in sight.
PRINZ11 conference wrap up - Over half the digital comms seminars I attend are an endless loop of buzz-words peppered with the odd regurgitated case study. This one was blissfully different.