Top 500 YouTube Brands Average almost 100,000 Monthly Views


The top 500 brands on YouTube generate 442 million views per month, averaging 884,000 each, according to a report by Outrigger Analysis.

These are the top 10 most-viewed YouTube brand channels:
1. Google Chrome 25,063,920
2. Pepsi 23,194,380
3. Google 21,186,750
4. Red Bull 16,312,320
5. KiaBUZZ 14,097,840
6. Google Play 9,161,970
7. Dior 8,982,450
8. Google Chrome UK 8,616,870
9. GoPro Camera 8,542,890
10. Google Nexus 8,113,050

Interestingly, the report also says that YouTube subscriber rates are somewhat lower than Twitter – averaging about 35,000 as opposed to 200,000. I recently did a dissertation on social media use in New Zealand, and found that here (and in fact all around the world) people were/are very slow on the uptake of subscribing to YouTube channels. There are a host of reasons why, none of which I will bore you with, but this stat certainly supports my findings (YAY I was right!)

The report also found that certain categories get more subscribers than others. In particular, tech is a popular category and travel is not:

youtube stats

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...

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