iTunes: the gift that keeps on giving

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As some of you may know, I have recently undergone surgery, spending some time in hospital before spending two weeks recovering at home. Stuck in bed, I felt like I was Beast from Beauty and the Beast, locked away in a tower with nothing but a magic mirror (MacBook Pro and iPhone 5) as my only window to the outside world.

Stuck in a hospital room, my leg bandaged up, and feeling the pain despite the Ibuprofen, I found that the Discovery Channel just couldn’t hold my attention. But thankfully I’d recently bought the new Jack Reacher movie from the iTunes Store. With the addition of my iPhone 5 and headphones, I had my own personal movie theatre, and sat back to watch Tom Cruise as Jack Reacher take down the bad guys.

The iTunes Store had thus proved to be a very welcome distraction.

And once I got home, the iTunes store turned from distraction into playground as I followed Jack Reacher with purchases of Oliver Stone’s Savages and Quentin Tarantino’s Django Unchained. To say my healing experience was a joyous one is not an understatement.

These movie purchases were followed by additional music purchases to my already long list of songs, along with various podcasts from Kevin Smith’s SModcast channel – a preference being for his shows Jay and Silent Bob Get Old and Fatman on Batman.

But it’s not there that the ITunes store stops. The apps store is proving very fun, with my mobile slowly filling up with games like Injustice: Gods Among Us, Prince of Persia: Warrior Within and Crash Bandicoot: Nitro Kart 2. Then of course you have your book store with awesome titles form every genre imaginable (my pick is the audio books of  Guillermo del Toro and Chuck Hogan’s ‘The Strain Trilogy’, featuring narration by the legendary Ron Perlman).

What’s really cool though is that you never experience any problem when transferring your selections to all your different devices; whether they be MacBook, iPhone or iPad.

And of course now there is news that the iTunes store will soon be hosting iTunes Radio, which will be bringing the best radio stations directly to your phone, and the more you listen to them the more personal those stations become – how awesome is that.

It’s definitely easy to see how the iTunes Store is the store that keeps on giving.

Editor in Chief at here SMNZ, I have a passion for social and digital media. When not writing and managing SMNZ I am the Head of Innovation at TAG The Agency, a digital ad agency and the Head of Sales and Marketing for End-Game, a software development agency. I'm also involved with a number of startups and I am always keen to support those that are bold enough to give things a go. Start something, better to try than to live wondering what if...