The Social Life - Episode 4: Rugby World Cup, Puma Social & Flash Haka

 In this Rugby World Cup edition of The Social Life. We examine the unique marketing campaigns utilizing social media tools during this event. These tools are making it is easier than ever for fans to share their Rugby World Cup experience.Our Katie Du Fall and Lewis Bostock compare and contrast brand-led and consumer-led social media activity that has revolved around the Rugby World Cup. Katie looks at 'pop up' social club, PUMA Social while Lewis looks at a public display of national pride, the flash haka.In this week's bonus video, Katie talks to the crew at Coca Cola New Zealand about their Coke Happiness Truck campaign. In addition, All Blacks legend Tana Umaga rubs shoulders with The Social Life team and gives us his thoughts on the campaign.The Social Life episodes will be released fortnightly and the official hash-tag for the show is #sociallifenz. We’d love to hear your thoughts about this episode, so please tweet us and let us know what you like, what you don’t like and what you’d love to see more of.